About PepPlay | Play, Everyday
PepPlay began with a simple question: what if toys could feel joyful, creative, and easy for families to use, while still helping children learn in a natural way?
We are PepPlay, a brand by Areya Packagings Pvt Ltd, based in Mumbai, India. We create educational toys for children aged 3 to 10 years, designed for parents who want more screen-free, hands-on play in everyday life. Our range includes reusable doodle mats, velvet colouring kits, and DIY craft kits that are fun for children, practical for parents, and proudly made in India.
PepPlay was founded by Minali and Bhavya in 2020. As parents and builders, they saw a clear gap in the market. Too many toys were either overly noisy, disposable, or focused only on forced learning. They wanted to create something different: toys that children would genuinely enjoy, and that would quietly build creativity, confidence, imagination, and independent play along the way. The brand’s own story says that Minali brings over a decade of IT experience and a strong creative background, while Bhavya brings deep expertise in manufacturing, exports, product development, and quality processes.
What makes PepPlay special is not just the idea, but the capability behind it. As a brand by Areya Packagings Pvt Ltd, PepPlay is backed by more than 30 years of manufacturing experience. The company’s public story also highlights a 5,000-square-metre facility, sustainable practices, and a strong focus on safety, durability, and quality. That means our toys are not simply designed in India. They are also thoughtfully developed and manufactured here, with close control over materials, finish, and usability.
Our products are built around what modern parents actually need. They are mess-free, reusable, creative, and easy to bring into daily routines. A doodle mat can be coloured, wiped, and enjoyed again. A velvet colouring kit makes it easier for children to colour neatly and confidently. A DIY craft kit lets them make something with their own hands and feel proud of the result. We believe this kind of play matters because it gives children room to explore, imagine, make choices, and stay engaged without depending on a screen. PepPlay’s website presents the brand around reusable doodle mats, unique colouring activities, age-based collections, and travel-friendly toys for families looking for practical creative play.
At heart, PepPlay is about bringing childhood back to what it should feel like: playful, open-ended, creative, and full of wonder. We are proud to be a made in India brand creating eco-friendly, reusable educational toys for families who want better play experiences for their children.
When the World Rushes Kids to Learn, We Say: Play Everyday:
Once upon a time, in a world that was always in a rush, children were told they had to learn faster, smarter, and earlier. The pressure to grow up quickly was constant, and kids were handed toys designed not for fun, but for education—to teach them this, to teach them that. These toys were meant to accelerate their learning, but somewhere along the way, the true essence of childhood was lost: the magic of play :
At PepPlay, we knew there had to be a different way—a way that valued the process over the outcome, fun over forced learning. We believe that play should come before anything else, because when kids are given the freedom to explore, learning happens naturally.
And so, PepPlay was born:
We created PepPlay to offer children the freedom to go on adventures, get their hands messy, dream up new worlds, and learn through play. Because we know that the best learning doesn’t come from rigid lessons—it comes from having fun and engaging with the world in your own way, at your own pace.Just like when children pretend to be superheroes or princess, when they craft their own play partners, when they build or topple the towers or paint outside the lines, they are developing critical skills like creativity, problem-solving, and self-confidence—all while enjoying themselves.
Play Everyday. Let kids explore, create, and discover the world through play. Because when they do, the lessons they learn will stay with them far longer than any test or worksheet could.
Our Founders
Minali and Bhavya, the founders of PepPlay, are parents with a shared vision of creating toys that combine creativity, fun, and educational value. Minali, with over a decade of experience in IT and a strong creative background, has always been passionate about creating something meaningful. Bhavya, with his extensive expertise in manufacturing, exports, and product development, brings a keen understanding of quality control, production processes, and international standards. Together, they saw a significant gap in the market for toys that didn’t just entertain, but also fostered imagination, cognitive growth, and independent play.
In 2020, they decided to channel their expertise into building PepPlay. Their goal was simple yet ambitious: to create thoughtfully designed toys that promote creative exploration while subtly encouraging learning. With a focus on sustainability, safety, and high-quality materials, PepPlay aims to offer screen-free toys that meet the highest international standards.The PepPlay journey also benefits from the support of their parent company, which has been a leader in manufacturing for over 30 years. This extensive experience in the manufacturing sector ensures that PepPlay toys are crafted with precision, tested rigorously for safety, and produced with sustainable practices. From the drawing board to production, PepPlay’s team works tirelessly to deliver world-class, innovative toys that are proudly made in India and designed to inspire children across the globe.
Made in India, Loved Worldwide
At PepPlay, we’re proud to design and manufacture our toys in India. Our 5000-square-meter facility blends cutting-edge technology with sustainable practices, ensuring every toy is safe, durable, and eco-friendly.
We prioritize quality, using premium materials and adhering to strict international safety standards. Each toy undergoes rigorous testing to ensure it meets the highest safety and durability benchmarks, providing parents with peace of mind.
While our roots are in India, PepPlay is designed for children worldwide. Our commitment to innovation, sustainability, and creativity ensures that every PepPlay product inspires children, no matter where they are.
Our Team
At PepPlay, we’re backed by a team of dedicated professionals, including experienced mothers, educators, and industry experts. With their deep understanding of child development, we ensure that every toy is not only engaging but also fosters cognitive, emotional, and social growth. Our products are meticulously designed using advanced techniques in child psychology and education, ensuring they inspire creativity and learning in the most effective way.
From interactive art kits to STEM-focused toys, each PepPlay product goes through a rigorous design and testing process to ensure it's developmentally appropriate, safe, and durable. We use innovative technologies and materials to make every toy an enriching experience that lasts.
As Plato once said, “You can discover more about a person in an hour of play than in a year of conversation.” We’re here to help kids discover, grow, and learn—one playful moment at a time. So,
Play Everyday!
